The typography you use for your brand or business will have an impact on your potential future clients. Your brand fonts can reinforce your brand personality.
Here are a few tips when choosing the right font for your brand.
1. Don't use more than 3 fonts together: Stick to no more than 2 to 3 fonts for your brand. Anything more runs the risk of your brand looking chaotic and unorganised.
2. Make sure your fonts are legible: Make sure your main body text is easy to read. Idealy we would suggest to using script fonts for sub headings. If people can not read what you are trying to communicate, it might cause them to click off your website.
3. Make sure you pair the right fonts together: Pairing the right fonts together will allow the reader to more definitively see sections and divisions throughout the page, as opposed to it being one big block of words.
“fonts can reinforce your brand personality.”
— Taylored Creative
If you would like to chat to us about taking your brand to the next level, please do not hesitate to contact us.